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Splendid 1956 pictorial map of the world for the Menier Chocolate Company

Place/Date: Paris / 1956
$500.
Title: Le Tour du Monde en 120 Images Grand Concours du Chocolat Menier
Technique
Offset printing
Dimensions
106 x 71.5 cm (42 x 28 in)
Identifier
NL-00633
Coloring
Original color
Condition Rating
VG

Description

This attractive and novel pictorial map of the world was created by J.B. Jannot and published by Agence Francaise de Propagande as a promotional item for Menier Chocolat. Highly decorative, the map is filled with vignettes, inset maps of Israel, India and Tibet, the Belgian Congo, and is centered on a colorful 16-point compass rose.

The most prominent feature of the map is a red line weaving through the continents that symbolizes the path of Jacqueline, Menier’s imaginary spokesperson, on a world tour beginning and ending in Paris. Readers could collect games pieces (presumably by buying their chocolates) corresponding to the 120 stops on her journey, and add them to the table at bottom. These clues would collectively help to solve three puzzles – here shown as enigme no. 1, 2 and 3. Once the three enigmes were solved, the bottom portion of the sheet could be cut off and mailed in to Menier for a prize drawing.

While this promotional map was an innovative way to encourage chocolate sales, it was apparently not enough as the company was nearing its end at the time this map was published. In 1959, the family left the management team and by 1965 it merged with Cacao Barry.

Cartographer(s)

J. B. Jannot

J.B. Jannot (aka Jan-Loup) worked as an illustrator for Lisette magazine in the 1950s and early 1960s, as well as authoring his own comic stories and producing book jackets.

Condition Description

Top margin is slightly ruffled. A clean and colorful example, issued folding. There is some minor extraneous creasing confined to the top blank margin.

References

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