Lovely 1956 promotional map for the Menier Chocolate Company.
Grand Circuit des Capitales
Out of stock
Description
This beautiful and novel pictorial map was published by Agence Francaise de Propagande as a promotional item for Menier Chocolat. The credited artist is Jan-Loup, an artist and illustrator best known for his comics for Lisette magazine in the 50s and 60s.
The map spans Europe and Asia and is filled with striking illustrations: Neptune riding a sea monster in the Atlantic; a bullfighter in Spain; Red Square in Russia; oil fields between the Black and Caspian seas; a cobra facing off against a panda in Pakistan; the Buddha in Tibet; the Great Wall of China. A red-lined route connects the major cities in Europe and Asia.
In the late 19th century, Menier was the leading chocolate maker in the world and a pioneer of modern advertising, but by the time this map was published, the company was near its end.
Cartographer(s):
J.B. Jannot (aka Jan-Loup) worked as an illustrator for Lisette magazine in the 1950s and early 1960s, as well as authoring his own comic stories and producing book jackets.
Condition Description
A clean, colorful example. Issued folding.
References
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