Peter’s San Francisco locator: The bird’s-eye-view of the Exposition city


Date: 1915
Place: San Francisco
Dimensions: 15 x 23 cm (6 x 9 in)
Condition Rating: VG+

In stock

SKU: NL-01324 Categories: , Tag:

Wonderful little guidebook and birds’s-eye-view for the 1915 Panama–Pacific International Exposition.


Small bird’s-eye-view of San Francisco, taken from an imaginary point high above the Ferry Building and looking southwest. The view map is attached to its original 47 page booklet, which was published as a guide to the great 1915 Panama-Pacific International Exposition, held in San Francisco’s Marina District. The whole city is on display, and an effective contrast between green and black, along with shading, reveals both the city’s extensive park land, and its natural topography. Both the Southern Pacific and Ocean Shore Railroad lines are shown.


Context is everything: the PPIE

The Panama-Pacific International Exposition (PPIE) may have formally been in celebration of the conclusion of the Panama Canal, but it was also part of a longer tradition of hosting World Fairs in order to promote business and celebrate progress. We have already covered how this exposition served to underline the recovery of San Francisco after the devastation of the 1906 earthquake, and how this strategy was not necessarily a new one. In addition to the magnificent neighborhood constructed for the occasion, it is nevertheless interesting to note some of the events and showcases set up specifically for this occasion. One of the big magnets was the actual Liberty Bell, which had been transported from Pennsylvania by railroad across the continent to San Francisco. In addition to allowing visitors of the fair to see one of the most prized American relics, it also underscored the incredible achievement that was the transcontinental railroad and demonstrated, in a very tangible fashion, its potential for transport. Another great innovation was a telephone line that ran between San Francisco and New York. The nature of the setup supposedly allowed people across the nation to hear, in real time, the roar of the Pacific Ocean.

The PPIE was a hugely important event for the development of San Francisco. In many ways it succeeded far beyond its ambitions in conveying to America, and the world, a story of recovery and dynamic progress. It is hard to say what the exact repercussions of the fair were, but in the decade following it, San Francisco enjoyed another boom in industry and commerce. The impact of the fair as a showcase for American ingenuity was beyond debate and the exposition was commemorated in booklets, maps, and even $50 octagonal gold coins. In 2015, a series of coordinated events celebrated the 100th anniversary of the exposition. As part of this, a feature film was produced to tell the story (When the World Came to San Francisco).

Condition Description

Very good. Booklet cover slightly worn.


Rumsey 8292.000.