Silicon Valley [:] Apple Computer, Inc.

A 1990 pictorial map of Silicon Valley published by Apple Computer and giving a whimsical snapshot of the era’s enthusiasm.

Cartographer(s): Apple Computer, Inc.
Date: 1990
Place: Cupertino
Dimensions: 56 x 73 cm (22 x 28.7 in)
Condition Rating: VG+

Out of stock

Description

This wonderful pictorial map depicts the corridor running south from San Francisco to San Jose, though with no attempt at a consistent scale. The emphasis is almost entirely on the ecosystem of the technology sector, with the headquarters of dozens of firms shown, including among them giants or future giants such as Apple Computer (at its then-headquarters at 20525 Mariani Ave. in Cupertino), AT&T, Hewlett Packard, IBM, Intel, Siemens and Sony, as well as now-defunct (or acquired) players such as Synoptics Communications and Tengen Video Games (an Atari subsidiary).

Other area landmarks are also represented, such as San Francisco’s distinctive skyline, Candlestick Park, and San Jose Airport. The cheerful color scheme, cartoonish style and two surfers heading for the beach all convey the area’s freewheeling lifestyle.

The map appears to have been commissioned by Apple Computer, which at the time was entering a long decline marked by leadership struggles (Jobs had resigned in 1985), cannibalization of higher-margin sales by lower-priced products, brutal competition with Microsoft, and a growing series of product flops. Its fortunes didn’t begin to turn around until the return of Steve Jobs in 1997.

The map is surprisingly rare, and we find no others offered for sale, while OCLC lists none in institutional collections.

Cartographer(s)

Apple Computer, Inc.

Apple Computer Company was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne as a business partnership. Apple Computer, Inc. was incorporated on January 3, 1977, without Wayne, who had left and sold his share of the company back to Jobs and Wozniak.

Condition Description

Some wear at edges and tack holes at corners.

References

Not in OCLC.