Baldwin & Howell was a prominent San Francisco-based real estate firm active in the Bay Area during the late 19th and early 20th centuries. Founded by real estate visionaries Edgar A. Howell and Joseph M. Baldwin, the firm specialized in large-scale land acquisitions and transforming raw land into industrial and residential districts. Known for their keen eye for strategic locations, Baldwin & Howell played a significant role in shaping the landscape of East Bay cities, not least Emeryville.

In the early 1900s, Baldwin & Howell recognized the potential of Emeryville’s prime location between Oakland and Berkeley, with access to major railroads and the Bay shoreline. The firm facilitated the sale and development of large tracts of land in what became the Emeryville Industrial Tract, attracting heavy industry and manufacturing.

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