Clason Map Company

The Clason Map Company, founded by George Samuel Clason in Denver, Colorado, in 1905, holds the distinction of being the first U.S. company to specialize in the publication of road maps and atlases tailored for automobile travel. Initially, the company provided maps for various purposes, but with the burgeoning rise of automobile use in the 1910s, Clason’s focus shifted towards producing road maps and atlases.

These publications became essential tools for the early 20th-century American motorist, capturing the spirit of exploration and the freedom of the open road. The company’s contributions paved the way for future road mapping initiatives and highlighted the growing significance of cars in American society.